Kenya-based freighter operator Astral Aviation has taken a significant step in expanding its global footprint by appointing General Sales Agents (GSAs) for Europe, the US, and China. This strategic move is aimed at strengthening its cargo operations and enhancing customer engagement across key international markets.
To spearhead its operations in Europe and the US, Astral Aviation has selected Network Aviation Group, a company with over 40 years of experience in airfreight solutions. Network Aviation Group has built a strong reputation in East Africa, providing comprehensive cargo services to airlines and freight forwarders. This partnership is expected to enhance Astral Aviation’s service delivery and boost cargo capacity in these regions, where demand for efficient logistics solutions continues to rise.
Sanjeev Gadhia, chief executive of Astral Aviation, expressed confidence in the collaboration, stating: “We are delighted to partner with Network Aviation Group as our GSA for Europe and the US. Their deep understanding of the air cargo industry and commitment to excellence make them the ideal partner to represent our interests and serve our customers in these key markets.”
Andy King, group sales director for Network Aviation Group, emphasized the potential of the partnership, adding: “We have over four decades of experience in providing airfreight solutions for clients in the East African region and look forward to growing this business together with Astral.”
Astral Aviation recently launched a new cargo route connecting Guangzhou, China, to Maputo, Mozambique, via Nairobi. This expansion strengthens trade links between Asia and Africa, supporting the growing demand for efficient freight solutions.
Guangzhou, a major industrial hub, plays a vital role in global supply chains. The new service will transport electronics, e-commerce goods, perishables, and industrial equipment to African markets. Gadhia emphasized the company’s commitment to enhancing connectivity and facilitating economic growth.
The Africa-Asia cargo market has surged, with a 40.6% year-on-year growth, according to IATA. Astral Aviation’s Boeing 767 Freighter will ensure reliable and high-quality cargo transportation. The airline, headquartered in Nairobi with hubs in Liege and Sharjah, continues to expand its global footprint.
This new route follows Astral’s earlier launch of cargo services to Sharjah, UAE, supporting East African perishable exports. Partnerships with Air Charter Service Hong Kong, Guangdong Airport Authority, and IGS Air have been instrumental in these expansions.
Sharjah Airport Authority Chairman Ali Salim Al Midfa welcomed Astral Aviation’s new service, reinforcing Sharjah’s role as a key freight hub.
Astral Aviation also appointed Hit Cargo Asia to represent its interests in China, a rapidly growing market for air cargo. China plays a crucial role in global trade, and Astral’s move to strengthen its presence there aligns with its vision of providing seamless cargo solutions to international customers. With China being a major hub for manufacturing and exports, the partnership with Hit Cargo Asia will enable Astral Aviation to capitalize on increasing demand for airfreight services, particularly in e-commerce and high-value goods transportation.
“Mainland China is a vital market for our global operations, and we are excited to work with HIT Cargo Asia,” said Gadhia. “This partnership will allow us to better serve our clients and respond to the evolving needs of the cargo industry in this critical region.”
These GSA appointments reflect Astral Aviation’s broader strategy of expanding its global network while maintaining the efficiency and reliability that have defined its operations. By aligning with established airfreight specialists, Astral Aviation is poised to enhance its service offerings and solidify its position as a leading cargo airline in Africa and beyond.
This article was published by Githua Kihara, an editorial consultant for FEAFFA’s Freight Logistics Magazine. For any inquiries, please contact us via email at editorial@feaffa.com or freightlogistics@feaffa.com, or reach out to Andrew Onionga directly at onionga@feaffa.com / +254733780240.
